{"id":509,"date":"2020-08-25T19:30:41","date_gmt":"2020-08-25T15:00:41","guid":{"rendered":"https:\/\/northstarbusiness.ir\/blog\/?p=509"},"modified":"2021-07-11T17:38:05","modified_gmt":"2021-07-11T13:08:05","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d8%b1%d9%82%d8%a7%d8%a8%d8%aa%d9%8a-%d9%be%d9%88%d8%b1%d8%aa%d8%b1","status":"publish","type":"post","link":"https:\/\/northstarbusiness.ir\/blog\/%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d8%b1%d9%82%d8%a7%d8%a8%d8%aa%d9%8a-%d9%be%d9%88%d8%b1%d8%aa%d8%b1\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0628\u0627\u0632\u0627\u0631 \u0627\u0632 \u0646\u0638\u0631 \u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631"},"content":{"rendered":"\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"464\" 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\u0645\u06cc \u0634\u0648\u0646\u062f.<\/p>\n\n\n\n<p class=\"has-text-align-right\"> \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0628\u0627\u0632\u0627\u0631 \u0627\u0632 \u0646\u0638\u0631 \u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f\u0647 \u0686\u0627\u0631\u0686\u0648\u0628\u06cc \u063a\u0646\u06cc \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0639\u0648\u0627\u0645\u0644 \u0632\u06cc\u0632\u0633\u0627\u062e\u062a\u06cc \u0631\u0642\u0627\u0628\u062a \u062f\u0631 \u0635\u0646\u0627\u06cc\u0639 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0632\u06cc\u0631 \u0628\u0646\u0627\u06cc\u06cc \u062f\u0631 \u067e\u0646\u062c \u06af\u0631\u0648\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u06af\u06cc\u0631\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0630\u06cc\u0644 \u0628\u0647 \u0622\u0646 \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u06cc\u0645 \u0648 \u0642\u0628\u0644 \u0627\u0632 \u0622\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0639\u0631\u0648\u0641\u062a\u0631\u06cc\u0646 \u0634\u062e\u0635\u06cc\u062a \u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631 \u062c\u0647\u0627\u0646 \u0628\u0646\u0627\u0645 \u0622\u0642\u0627\u06cc \u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631 \u0631\u0627 \u0628\u0627\u06cc\u062f \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u0645.<br>\u062f\u0631 \u0627\u06cc\u0646 \u062e\u0635\u0648\u0635 \u062a\u0631\u06a9\u06cc\u0628 \u0639\u0644\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a <a rel=\"noreferrer noopener\" href=\"https:\/\/northstarbusiness.ir\/blog\/%d8%aa%d8%b9%d8%a7%d8%b1%db%8c%d9%81-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c\/\" target=\"_blank\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a> \u0628\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u06cc\u062c\u0627\u062f \u0631\u0648\u0634 \u0647\u0627\u06cc \u062c\u0647\u062a \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0628\u0647\u062a\u0631 \u0628\u0631\u0627\u06cc \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0647\u0627 \u0645\u06cc \u0634\u0648\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/michael-Porter-2.jpg\" alt=\"\u0645\u0627\u06cc\u06a9\u0644-\u067e\u0648\u0631\u062a\u0631\" class=\"wp-image-518\" srcset=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/michael-Porter-2.jpg 750w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/michael-Porter-2-300x200.jpg 300w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/michael-Porter-2-600x400.jpg 600w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/michael-Porter-2-455x303.jpg 455w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/michael-Porter-2-267x178.jpg 267w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption>\u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631 \u0627\u0633\u062a\u0627\u062f \u062a\u0645\u0627\u0645 \u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u0647\u0627\u0631\u0648\u0627\u0631\u062f (Harvard University Professor)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.isc.hbs.edu\/about-michael-porter\/Pages\/default.aspx\" target=\"_blank\">\u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631<\/a> (Michael Eugene Porter) \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f4\u06f7 \u062f\u0631 \u0645\u06cc\u0634\u06cc\u06af\u0627\u0646 \u0622\u0645\u0631\u06cc\u06a9\u0627 \u0628\u062f\u0646\u06cc\u0627 \u0622\u0645\u062f. \u0627\u06cc\u0634\u0627\u0646 \u0631\u0627 \u0628\u0647 \u067e\u06cc\u0627\u0645\u0628\u0631 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u0627\u0646 \u0631\u0627\u0647\u0628\u0631\u062f\u06cc (\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9) \u0645\u06cc \u0634\u0646\u0627\u0633\u0646\u062f. <br>\u0627\u06cc\u0634\u0627\u0646 \u0645\u062f\u0631\u06a9 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u0645\u0647\u0646\u062f\u0633\u06cc \u0645\u06a9\u0627\u0646\u06cc\u06a9 \u0631\u0627 \u0627\u0632 \u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u067e\u0631\u06cc\u0646\u0633\u062a\u0648\u0646 \u0648 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u0627\u0631\u0634\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a&nbsp;\u0627\u062c\u0631\u0627\u06cc\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 (MBA) \u0648 \u062f\u06a9\u062a\u0631\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627 \u0627\u0632 \u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u0647\u0627\u0631\u0648\u0627\u0631\u062f \u0627\u062e\u0630 \u06a9\u0631\u062f.&nbsp;<br>\u067e\u0648\u0631\u062a\u0631 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0648 \u0645\u0648\u0636\u0648\u0639 \u0647\u0627\u06cc\u06cc \u0647\u0645\u0686\u0648\u0646 \u0631\u0627\u0647\u0628\u0631\u062f\u060c&nbsp;\u0631\u0627\u0647\u0628\u0631\u062f \u0631\u0642\u0627\u0628\u062a\u06cc\u060c&nbsp;\u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc\u060c&nbsp;\u0632\u0646\u062c\u06cc\u0631\u0647 \u0627\u0631\u0632\u0634\u060c&nbsp;\u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0645\u0644\u0644 \u0634\u0647\u0631\u0647 \u0622\u0641\u0627\u0642 \u0627\u0633\u062a \u0648 \u06cc\u06a9 \u0645\u062a\u0641\u06a9\u0631 \u0628\u0627 \u0646\u0641\u0648\u0630 \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc \u0634\u0648\u062f.<br>\u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631 (Michael Porter) \u062a\u0627 \u06a9\u0646\u0648\u0646 \u06f1\u06f9 \u06a9\u062a\u0627\u0628 \u0648 \u06f1\u06f3\u06f5 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0631\u0642\u0627\u0628\u062a \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0646\u0648\u0634\u062a\u0647\u200c\u0627\u0633\u062a \u0648 \u062f\u0631 \u06a9\u0644 \u0628\u06cc\u0634 \u0627\u0632 \u06f2\u06f7\u06f0 \u0647\u0632\u0627\u0631 \u0628\u0627\u0631 \u0628\u0647 \u0645\u0642\u0627\u0644\u0627\u062a \u0648\u06cc \u0627\u0631\u062c\u0627\u0639 \u0634\u062f\u0647 \u200c\u0627\u0633\u062a. \u0627\u0648\u0644\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0627\u0648 \u0628\u0647 \u0646\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc (competitive strategy) \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f8\u06f0 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f \u06a9\u0647 \u062a\u0627 \u06a9\u0646\u0648\u0646 \u0628\u06cc\u0634 \u0627\u0632 \u06f6\u06f0 \u0628\u0627\u0631 \u062a\u062c\u062f\u06cc\u062f \u0686\u0627\u067e \u0634\u062f\u0647 \u0648 \u0628\u0647 \u0628\u06cc\u0634 \u0627\u0632 \u06f2\u06f0 \u0632\u0628\u0627\u0646 \u062f\u0646\u06cc\u0627 \u0646\u06cc\u0632 \u062a\u0631\u062c\u0645\u0647 \u0634\u062f\u0647\u200c\u0627\u0633\u062a.&nbsp;<br>\u067e\u0648\u0631\u062a\u0631 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f0\u06f0 \u0628\u0647 \u0645\u0642\u0627\u0645\u0650&nbsp;<strong>\u0627\u0633\u062a\u0627\u062f \u062a\u0645\u0627\u0645 <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.harvard.edu\/\" target=\"_blank\"><strong>\u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u0647\u0627\u0631\u0648\u0627\u0631\u062f<\/strong>&nbsp;<\/a>(Harvard University Professor) \u0631\u0633\u06cc\u062f \u06a9\u0647 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u0645\u0642\u0627\u0645 \u062f\u0627\u0646\u0634\u06af\u0627\u0647\u06cc \u0647\u0627\u0631\u0648\u0627\u0631\u062f \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0628\u0631 \u0627\u06cc\u0646 \u0627\u0633\u0627\u0633\u060c \u0627\u0632 \u0622\u0646 \u0633\u0627\u0644\u060c\u200c \u0627\u0648 \u062f\u06cc\u06af\u0631 \u0628\u0647 \u06cc\u06a9 \u062f\u0627\u0646\u0634\u06a9\u062f\u0647\u200c \u06cc\u0627 \u0645\u062f\u0631\u0633\u0647\u200c\u06cc \u062e\u0627\u0635 \u062f\u0631 \u0647\u0627\u0631\u0648\u0627\u0631\u062f \u0645\u062d\u062f\u0648\u062f \u0646\u06cc\u0633\u062a \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0631\u0627\u062f\u0647\u200c\u06cc \u062e\u0648\u062f \u062f\u0631 \u0647\u0631 \u062f\u0627\u0646\u0634\u06a9\u062f\u0647\u200c\u0627\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u062a\u062f\u0631\u06cc\u0633 \u06a9\u0646\u062f. \u062c\u0627\u06cc\u06af\u0627\u0647\u06cc \u06a9\u0647 \u062a\u0646\u0647\u0627 \u06f1\u066a \u0627\u0632 \u0627\u0633\u0627\u062a\u06cc\u062f \u0647\u0627\u0631\u0648\u0627\u0631\u062f \u0627\u0632 \u0622\u0646 \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n<h4 class=\"has-text-align-right wp-block-heading\">\u0646\u0638\u0631\u06cc\u0627\u062a \u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u0645\u062f\u0644 \u067e\u0646\u062c \u0646\u06cc\u0631\u0648:<\/strong> \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062c\u0630\u0627\u0628\u06cc\u062a \u06cc\u06a9 \u0635\u0646\u0639\u062a \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/li><li><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc:<\/strong> \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u0627\u0632 \u0633\u0647 \u0645\u0628\u0646\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0645\u0632\u06cc\u062a\u200c\u0647\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f.<\/li><li><strong>\u0645\u062f\u0644 \u0627\u0644\u0645\u0627\u0633: <\/strong>\u0628\u0631\u0627\u06cc \u062a\u0634\u0631\u06cc\u062d \u0631\u0642\u0627\u0628\u062a \u062f\u0631 \u0633\u0637\u062d \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/li><li><strong>\u0632\u0646\u062c\u06cc\u0631\u0647 \u0627\u0631\u0632\u0634:<\/strong> \u0628\u0647 \u0645\u062c\u0645\u0648\u0639\u0647 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f \u06a9\u0647 \u062f\u0631 \u06cc\u06a9 \u0635\u0646\u0639\u062a \u0628\u0647 \u0635\u0648\u0631\u062a \u0632\u0646\u062c\u06cc\u0631\u0648\u0627\u0631 \u0635\u0648\u0631\u062a \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u062a\u0627 \u0628\u0647 \u062e\u0644\u0642 \u0627\u0631\u0632\u0634 \u0645\u0646\u062a\u0647\u06cc \u0634\u0648\u062f.<\/li><li><strong>\u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9: <\/strong>\u0628\u06cc\u0627\u0646\u200c\u06a9\u0646\u0646\u062f\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645\u06cc \u0641\u0639\u0627\u0644\u0627\u0646 \u062f\u0631 \u06cc\u06a9 \u0635\u0646\u0639\u062a \u062e\u0627\u0635 \u0644\u0632\u0648\u0645\u0627\u064b \u0631\u0642\u06cc\u0628 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0645\u062d\u0633\u0648\u0628 \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0639\u0648\u0627\u0645\u0644 \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0627\u06cc\u062f \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u0637\u0628\u0642\u0647\u200c\u0628\u0646\u062f\u06cc \u0646\u0645\u0648\u062f \u0648 \u0628\u0631 \u062d\u0633\u0628 \u0647\u0631 \u06af\u0631\u0648\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0631\u0627 \u0627\u062a\u062e\u0627\u0630 \u06a9\u0631\u062f.<\/li><\/ul>\n\n\n\n<h3 class=\"has-text-align-right wp-block-heading\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u067e\u0648\u0631\u062a\u0631<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/\u0645\u062f\u0644-\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc-\u0639\u0645\u0648\u0645\u06cc-\u067e\u0648\u0631\u062a\u0631.png\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u067e\u0648\u0631\u062a\u0631\" class=\"wp-image-533\" width=\"744\" height=\"493\" srcset=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/\u0645\u062f\u0644-\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc-\u0639\u0645\u0648\u0645\u06cc-\u067e\u0648\u0631\u062a\u0631.png 891w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/\u0645\u062f\u0644-\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc-\u0639\u0645\u0648\u0645\u06cc-\u067e\u0648\u0631\u062a\u0631-300x199.png 300w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/\u0645\u062f\u0644-\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc-\u0639\u0645\u0648\u0645\u06cc-\u067e\u0648\u0631\u062a\u0631-768x509.png 768w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/\u0645\u062f\u0644-\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc-\u0639\u0645\u0648\u0645\u06cc-\u067e\u0648\u0631\u062a\u0631-603x400.png 603w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/\u0645\u062f\u0644-\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc-\u0639\u0645\u0648\u0645\u06cc-\u067e\u0648\u0631\u062a\u0631-455x302.png 455w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/\u0645\u062f\u0644-\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc-\u0639\u0645\u0648\u0645\u06cc-\u067e\u0648\u0631\u062a\u0631-267x177.png 267w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><figcaption>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u067e\u0648\u0631\u062a\u0631<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u067e\u0648\u0631\u062a\u0631 Porter\u2019s generic strategies \u0631\u0648\u0634\u06cc \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0628\u0647 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f.  \u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631 \u0686\u0647\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0647 \u0634\u0627\u0645\u0644 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u0645\u0627\u06cc\u0632 \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0647\u0632\u0646\u0647\u060c \u062a\u0645\u0627\u06cc\u0632 \u0648 \u0631\u0647\u0628\u0631\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u06cc\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0645\u06cc \u0628\u0627\u06cc\u062a\u0633\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0631\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f.<br>\u062f\u0631 \u0645\u0627\u062a\u0631\u06cc\u0633 \u0641\u0648\u0642 \u06a9\u0627\u0645\u0644\u0627\u064b \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0648\u06cc\u0627 \u0645\u06cc \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n<h3 class=\"has-text-align-right wp-block-heading\">\u0645\u062f\u0644 \u0627\u0644\u0645\u0627\u0633 \u067e\u0648\u0631\u062a\u0631<\/h3>\n\n\n\n<p class=\"has-text-align-right\">\u0645\u062f\u0644 \u0627\u0644\u0645\u0627\u0633 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0633\u0646\u062c\u06cc\u062f\u0646 \u0631\u0642\u0627\u0628\u062a \u067e\u0630\u06cc\u0631\u06cc \u0645\u0644\u0644 \u0648 \u06af\u0631\u0648\u0647 \u0628\u0646\u062f\u06cc \u06a9\u0631\u062f\u0646\u060c \u0637\u0631\u0627\u062d\u06cc \u06af\u0631\u062f\u06cc\u062f\u0647 \u0627\u0633\u062a \u0648 \u06cc\u06a9 \u0645\u062f\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062c\u0627\u0631\u062a \u067e\u0627\u06cc\u062f\u0627\u0631\u060c \u062c\u0647\u062a \u0628\u0627\u0644\u0627 \u0628\u0631\u062f\u0646 \u0642\u062f\u0631\u062a \u0631\u0642\u0627\u0628\u062a \u067e\u0630\u06cc\u0631\u06cc \u0645\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u0627 \u0628\u06a9\u0627\u0631\u06af\u06cc\u0631\u06cc \u0648 \u0627\u062c\u0631\u0627\u06cc \u062f\u0631\u0633\u062a \u0622\u0646 \u0646\u062a\u0627\u06cc\u062c \u0645\u062b\u0628\u062a\u06cc \u0628\u0647 \u0628\u0627\u0631 \u062e\u0648\u0627\u0647\u062f \u0622\u0645\u062f.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"502\" src=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/Porter-Diamond-Model.jpg\" alt=\"\u0645\u062f\u0644 \u0627\u0644\u0645\u0627\u0633 \u067e\u0648\u0631\u062a\u0631\" class=\"wp-image-511\" srcset=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/Porter-Diamond-Model.jpg 768w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/Porter-Diamond-Model-300x196.jpg 300w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/Porter-Diamond-Model-612x400.jpg 612w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/Porter-Diamond-Model-455x297.jpg 455w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/07\/Porter-Diamond-Model-267x175.jpg 267w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption>\u0645\u062f\u0644 \u0627\u0644\u0645\u0627\u0633 \u067e\u0648\u0631\u062a\u0631<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0639\u0648\u0627\u0645\u0644 \u0686\u0647\u0627\u0631\u06af\u0627\u0646\u0647 \u0645\u062f\u0644 \u0627\u0644\u0645\u0627\u0633 \u067e\u0648\u0631\u062a\u0631 \u0628\u0647 \u0634\u0631\u062d \u0630\u06cc\u0644 \u0645\u06cc \u0628\u0627\u0634\u062f:<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-right\">\u06f1. \u0639\u0648\u0627\u0645\u0644 \u062f\u0631\u0648\u0646\u06cc<br>\u06f2. \u0634\u0631\u0627\u06cc\u0637 \u062a\u0642\u0627\u0636\u0627<br>\u06f3. \u0635\u0646\u0627\u06cc\u0639 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u06a9\u0646\u0646\u062f\u0647<br>\u06f4. \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0633\u0627\u062e\u062a\u0627\u0631 \u0648 \u0631\u0642\u0627\u0628\u062a<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u06f1. <strong>\u0639\u0648\u0627\u0645\u0644 \u062f\u0631\u0648\u0646\u06cc<\/strong> \u0628\u0647 \u062f\u0648 \u0628\u062e\u0634 \u0627\u0635\u0644\u06cc \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc \u06af\u0631\u062f\u0646\u062f. <strong>\u0628\u062e\u0634 \u0627\u0635\u0644\u06cc<\/strong> \u0634\u0627\u0645\u0644 \u0645\u0646\u0627\u0628\u0639 \u0637\u0628\u06cc\u0639\u06cc\u060c \u0622\u0628 \u0648 \u0647\u0648\u0627\u060c \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc\u060c \u0646\u06cc\u0631\u0648\u06cc \u06a9\u0627\u0631 \u0633\u0627\u062f\u0647 \u0648 \u0646\u06cc\u0645\u0647 \u0645\u0627\u0647\u0631 \u0648 \u062d\u062c\u0645 \u0633\u0631\u0645\u0627\u06cc\u0647 \u0648 \u0628\u062f\u0647\u06cc \u0647\u0627\u06cc \u06cc\u06a9 \u06a9\u0634\u0648\u0631 \u0645\u06cc \u0628\u0627\u0634\u062f. <strong>\u0628\u062e\u0634 \u062f\u0648\u0645<\/strong> \u0646\u06cc\u0632 \u0628\u0647 \u0632\u06cc\u0631\u0633\u0627\u062e\u062a \u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0648 \u0645\u062e\u0627\u0628\u0631\u0627\u062a\u06cc \u0648 \u0633\u0637\u062d \u062a\u062d\u0635\u06cc\u0644\u0627\u062a \u0639\u0627\u0644\u06cc \u067e\u0631\u0633\u0646\u0644 \u0645\u0627\u0646\u0646\u062f \u0645\u0647\u0646\u062f\u0633\u06cc\u0646 \u0648 \u062f\u0627\u0646\u0634\u0645\u0646\u062f\u0627\u0646 \u062a\u0627\u06a9\u06cc\u062f \u062f\u0627\u0631\u062f.<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u06f2. <strong>\u0634\u0631\u0627\u06cc\u0637 \u062a\u0642\u0627\u0636\u0627<\/strong> \u0628\u0647 \u0646\u0631\u062e \u0631\u0634\u062f \u062a\u0642\u0627\u0636\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u0645\u06cc \u0628\u0627\u0634\u062f. \u0627\u0646\u062f\u0627\u0632\u0647 \u0648 \u06a9\u06cc\u0641\u06cc\u062a \u0634\u0631\u0627\u06cc\u0637 \u062a\u0642\u0627\u0636\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc\u060c \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0631\u0634\u062f \u0633\u0627\u0644\u06cc\u0627\u0646\u0647 \u062a\u0642\u0627\u0636\u0627 \u0648 \u0634\u0627\u062e\u0635 \u062a\u062d\u0635\u06cc\u0644\u0627\u062a \u0648 \u0633\u0637\u062d \u0627\u0646\u062a\u0638\u0627\u0631\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u06cc \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u06f3. <strong>\u0635\u0646\u0627\u06cc\u0639 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u06a9\u0646\u0646\u062f\u0647<\/strong> \u0628\u0631 \u0686\u06af\u0648\u0646\u06af\u06cc \u0648\u0636\u0639\u06cc\u062a \u0628\u0646\u0627\u062f\u0631\u060c \u062d\u0645\u0644 \u0648 \u0646\u0642\u0644 \u0647\u0648\u0627\u06cc\u06cc \u0628\u06cc\u0646 \u0627\u0644\u0645\u0644\u0644\u06cc\u060c \u062d\u0645\u0644 \u0648 \u0646\u0642\u0644 \u062c\u0627\u062f\u0647 \u0627\u06cc \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u062a\u0627\u06a9\u06cc\u062f \u062f\u0627\u0631\u062f.<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u06f4.<strong> \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0633\u0627\u062e\u062a\u0627\u0631 \u0648 \u0631\u0642\u0627\u0628\u062a<\/strong> \u062f\u0631 \u0635\u0646\u0627\u06cc\u0639\u060c \u0628\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0631\u0642\u0627\u0628\u062a \u062f\u0627\u062e\u0644\u06cc \u062f\u0631 \u062f\u0631\u0648\u0646 \u06a9\u0634\u0648\u0631 \u0648 \u06cc\u0627 \u0635\u0646\u0639\u062a \u062e\u0648\u062f \u0648 \u06cc\u0627 \u0631\u0642\u0627\u0628\u062a \u062e\u0627\u0631\u062c\u06cc \u06cc\u0627 \u0647\u0645\u0627\u0646 \u0648\u0631\u0648\u062f \u0628\u0647 \u0631\u0642\u0627\u0628\u062a \u0647\u0627\u06cc \u062c\u0647\u0627\u0646\u06cc \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><span class=\"has-inline-color has-vivid-red-color\"><strong>\u062a\u0631\u06a9\u06cc\u0628 \u0639\u0648\u0627\u0645\u0644 \u0641\u0648\u0642 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631\u062c\u0647 \u0631\u0642\u0627\u0628\u062a \u067e\u0630\u06cc\u0631\u06cc \u0645\u0644\u06cc \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0646\u0645\u0627\u06cc\u062f.<\/strong><\/span><\/p>\n\n\n\n<h4 class=\"has-text-align-right wp-block-heading\">\u0642\u0627\u0628\u0644\u06cc\u062a \u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0645\u062f\u0644 \u0627\u0644\u0645\u0627\u0633 \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0632 \u0646\u0638\u0631 \u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631<\/h4>\n\n\n\n<p class=\"has-text-align-right\">\u06f1. \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0632 \u0633\u0627\u062e\u062a\u0627\u0631\u0647\u0627\u06cc PESTEL: \u0633\u06cc\u0627\u0633\u06cc\u060c \u0627\u0642\u062a\u0635\u0627\u062f\u06cc\u060c \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u06a9\u06cc\u060c \u0645\u062d\u06cc\u0637\u06cc \u0648 \u0642\u0627\u0646\u0648\u0646\u06cc \u06a9\u0634\u0648\u0631\u0647\u0627<br>\u06f2. \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u06a9\u0634\u0648\u0631\u0647\u0627 \u0628\u0631 \u062d\u0633\u0628 \u0635\u0646\u0627\u06cc\u0639 \u0648 \u0628\u0627\u0632\u0627\u0631\u0647\u0627<br>\u06f3. \u0637\u0631\u0627\u062d\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc \u062c\u0647\u0627\u0646\u06cc<br>\u06f4. \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0627\u0631\u06a9\u0631\u062f \u0647\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0634\u0631\u06a9\u062a \u0647\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u062c\u0647\u0627\u0646\u06cc<br>\u06f5. \u0645\u062f\u0644 \u0627\u0644\u0645\u0627\u0633 \u067e\u0648\u0631\u062a\u0631\u060c \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0628\u0631\u0627\u06cc \u0628\u0646\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p>\u0645\u062f\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0632 \u0646\u0638\u0631 \u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631 \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u0645 \u06a9\u062f\u0627\u0645 \u0635\u0646\u0627\u06cc\u0639 \u06cc\u0627 \u0628\u0646\u06af\u0627\u0647\u200c\u0647\u0627 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f \u0648 \u06cc\u0627 \u06a9\u062f\u0627\u0645\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0627\u0631\u0628\u0631\u062f\u062a\u06cc \u062a\u0631 \u0645\u06cc \u0628\u0627\u0634\u062f \u0648 \u0628\u0631 \u0646\u0642\u0634 \u0648 \u0627\u0647\u0645\u06cc\u062a \u0635\u0646\u0627\u06cc\u0639 \u062d\u0627\u0645\u06cc \u0648 \u0648\u0627\u0628\u0633\u062a\u0647 \u062f\u0631 \u0645\u062f\u0644 \u062a\u0623\u06a9\u06cc\u062f \u0645\u06cc \u06a9\u0646\u062f\u060c \u0622\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc \u06a9\u0646\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0635\u0646\u0627\u06cc\u0639 \u067e\u06cc\u0634\u06af\u0627\u0645 \u062f\u0631 \u0645\u0646\u0627\u0637\u0642 \u0645\u0634\u062e\u0635 \u0628\u06a9\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f. <br>\u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u0647 \u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u062f\u0631 \u0646\u062f\u0648\u06cc\u0646 <a rel=\"noreferrer noopener\" href=\"https:\/\/northstarbusiness.ir\/blog\/%d8%a2%d9%85%db%8c%d8%ae%d8%aa%d9%87-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c\/\" target=\"_blank\">\u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u0627\u06cc\u0627\u0628\u06cc<\/a> \u0645\u0646\u0637\u0628\u0642 \u0628\u0631 \u0628\u0627\u0632\u0627\u0631 \u0628\u0647 <a rel=\"noreferrer noopener\" href=\"https:\/\/northstarbusiness.ir\/blog\/mvp\/\" target=\"_blank\">\u0631\u0648\u0634 MVP<\/a> \u0628\u0635\u0648\u0631\u062a \u062f\u06cc\u0642\u06cc\u0642 \u062a\u0631 \u0639\u0645\u0644 \u06a9\u0646\u06cc\u0645 \u0648 <a rel=\"noreferrer noopener\" href=\"https:\/\/northstarbusiness.ir\/blog\/pmf\/\" target=\"_blank\">\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u0646\u0637\u0628\u0642 \u0628\u0631 \u0628\u0627\u0632\u0627\u0631 \u06cc\u0627 \u0647\u0645\u0627\u0646 PMF <\/a>\u062f\u0631 <a href=\"https:\/\/northstarbusiness.ir\/blog\/%d9%87%da%a9-%d8%b1%d8%b4%d8%af\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0647\u06a9 \u0631\u0634\u062f<\/a> \u0631\u0627 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0639\u0631\u0636\u0647 \u0646\u0645\u0648\u062f\u0647 \u0648 \u062f\u0631 \u0631\u0627\u0633\u0627\u06cc <a href=\"https:\/\/northstarbusiness.ir\/blog\/%d8%b1%d8%b4%d8%af\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0631\u0634\u062f<\/a> \u06af\u0627\u0645 \u0628\u0631\u062f\u0627\u0631\u06cc\u0645.<br>\u0645\u0627\u0647\u06cc\u062a \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0632 \u0646\u0638\u0631 \u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631 \u0639\u0628\u0627\u0631\u062a \u0627\u0633\u062a \u0627\u0632 \u062a\u0637\u0628\u06cc\u0642 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0628\u0647 \u0645\u062d\u06cc\u0637 \u0627\u0637\u0631\u0627\u0641\u0634. \u0627\u06af\u0631 \u0686\u0647 \u0645\u062d\u06cc\u0637 \u0645\u0631\u0628\u0648\u0637 \u062e\u06cc\u0644\u06cc \u06af\u0633\u062a\u0631\u062f\u0647 \u0627\u0633\u062a \u0648 \u0639\u0648\u0627\u0645\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc\u060c \u0633\u06cc\u0627\u0633\u06cc \u0648 \u0645\u062d\u06cc\u0637\u06cc \u0648 &#8230; \u0631\u0627 \u062f\u0631 \u0628\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<br>\u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u062d\u06cc\u0637 \u0634\u0631\u06a9\u062a\u060c \u0635\u0646\u0639\u062a \u06cc\u0627 \u0635\u0646\u0627\u06cc\u0639\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0622\u0646\u0647\u0627 \u0631\u0642\u0627\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<br>\u0633\u0627\u062e\u062a\u0627\u0631 \u0635\u0646\u0639\u062a \u0646\u0642\u0634 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\u062a\u0648\u0644\u06cc\u062f\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06a9\u0627\u0644\u0627\u06cc \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0646\u0642\u0634 \u0627\u06cc\u0641\u0627 \u06a9\u0646\u06cc\u0645. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0628\u0647 \u062c\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u0622\u0628\u0645\u0639\u0646\u062f\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u0645\u0646\u0642\u0634 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647 \u0628\u0637\u0631\u06cc \u0622\u0646 \u0628\u0627\u0634\u06cc\u0645 (\u0639\u0631\u0636\u0647\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646) \u0648 \u06cc\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0622\u0628\u0645\u0639\u062f\u0646\u06cc \u0628\u0627\u0634\u06cc\u0645 (\u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646) \u0648 \u06cc\u0627 \u0628\u0639\u0646\u0648\u0627\u0646 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647 \u0633\u0648\u062f\u0627( \u0622\u0628 \u06af\u0627\u0632\u062f\u0627\u0631) \u06cc\u0627 \u0647\u0645\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0648\u0627\u0631\u062f \u0628\u0627\u0632\u0627\u0631 \u0634\u0648\u06cc\u0645.<\/p>\n\n\n\n<h4 class=\"has-text-align-right wp-block-heading\">\u0645\u0646\u0627\u0628\u0639:<\/h4>\n\n\n\n<p class=\"has-text-align-left\" dir=\"ltr\">&#8211; Porter, Michael (January 1, 2008).&nbsp;<a href=\"https:\/\/hbr.org\/2008\/01\/the-five-competitive-forces-that-shape-strategy\">&#8220;The Five Competitive Forces That Shape Strategy&#8221;<\/a>.&nbsp;<em>Harvard Business Review<\/em>.<br>&#8211; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Porter#cite_ref-LOS2010_3-0\">Jump up to:<sup><em><strong>a<\/strong><\/em><\/sup><\/a>&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Porter#cite_ref-LOS2010_3-1\"><sup><em><strong>b<\/strong><\/em><\/sup><\/a>&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Porter#cite_ref-LOS2010_3-2\"><sup><em><strong>c<\/strong><\/em><\/sup><\/a>&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Porter#cite_ref-LOS2010_3-3\"><sup><em><strong>d<\/strong><\/em><\/sup><\/a>&nbsp;Kiechel, Walter (2010).&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Lords_of_Strategy\"><em>The Lords of Strategy<\/em><\/a>. Harvard Business Press.&nbsp;ISBN&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/978-1-59139-782-3\"><bdi>\u06f9\u06f7\u06f8-\u06f1-\u06f5\u06f9\u06f1\u06f3\u06f9-\u06f7\u06f8\u06f2-\u06f3<\/bdi><\/a>.<br>&#8211; <a href=\"http:\/\/cnnpressroom.blogs.cnn.com\/2014\/04\/20\/michael-porter-on-gps-is-the-u-s-1\/\">&#8220;Michael Porter on GPS: Is the U.S. #1?&#8221;<\/a>. Retrieved&nbsp;January 27,&nbsp;\u06f2\u06f0\u06f1\u06f9\u066b<br>&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.isc.hbs.edu\/Pages\/default.aspx\" target=\"_blank\">Michael Porter Profile in HBS<\/a>.<br>&#8211; <a href=\"https:\/\/books.google.com\/books\/about\/Competitive_Advantage.html?id=7UqQXsQ_dj4C&amp;printsec=frontcover&amp;source=kp_read_button#v=onepage&amp;q&amp;f=false\" target=\"_blank\" rel=\"noreferrer noopener\">Competitive Advantage<\/a>: Creating and Sustaining Superior Performance By Michael E. Porter<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u0646\u0648\u06cc\u0633\u0646\u062f\u0647: \u062f\u06a9\u062a\u0631 \u0633\u0639\u06cc\u062f \u0645\u06cc\u0631\u0632\u0627\u0626\u06cc<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0634\u0631\u0627\u06cc\u0637 \u0641\u0639\u0644\u06cc \u0627\u0642\u062a\u0635\u0627\u062f \u062c\u0647\u0627\u0646\u06cc \u0648 \u0628\u062e\u0635\u0648\u0635 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u067e\u0633\u0627\u06a9\u0631\u0648\u0646\u0627 \u0628\u0647 \u06af\u0648\u0646\u0647\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u063a\u0644\u0628 \u06a9\u0634\u0648\u0631\u0647\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u062f\u0631 \u0633\u0637\u062d \u0628\u06cc\u0646 \u0627\u0644\u0645\u0644\u0644\u06cc \u0647\u0633\u062a\u0646\u062f. \u0628\u0647 \u0637\u0648\u0631 \u0633\u0646\u062a\u06cc \u0631\u0642\u0627\u0628\u062a \u06cc\u06a9 \u0639\u0646\u0635\u0631 \u0627\u06cc\u0633\u062a\u0627 \u0648 \u0645\u0648\u0641\u0642\u06cc\u062a \u0648 \u06cc\u0627 \u0634\u06a9\u0633\u062a \u062f\u0631 \u0622\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062a\u0648\u0644\u06cc\u062f \u0648\u0627\u0628\u0633\u062a\u0647 \u0627\u0633\u062a.<br \/>\n\u0627\u0645\u0627 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0645\u062f\u0631\u0646 \u0627\u0645\u0631\u0648\u0632\u06cc\u060c \u0631\u0642\u0627\u0628\u062a \u06cc\u06a9 \u0639\u0627\u0645\u0644 \u067e\u0648\u06cc\u0627 \u0627\u0633\u062a \u0648 \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u0647\u0627\u06cc \u0646\u0648\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u0628\u0627 \u0631\u0648\u0634 \u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u0645\u0631\u0632\u0628\u0646\u062f\u06cc\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0627\u0632\u0627\u0631\u060c \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f\u06cc \u062c\u062f\u06cc\u062f \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645 \u062c\u062f\u06cc\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0645\u0646\u062c\u0631 \u0628\u0647 \u0634\u06a9\u0644 \u06af\u06cc\u0631\u06cc\u060c \u062a\u063a\u06cc\u06cc\u0631 \u0648 \u06cc\u0627 \u062d\u062a\u06cc \u0627\u0632 \u0628\u06cc\u0646 \u0628\u0631\u062f\u0646 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a \u0635\u0646\u0639\u062a\u06cc \u0645\u0644\u06cc \u0645\u06cc\u0634\u0648\u062f.<br \/>\n\u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u06a9\u0634\u0648\u0631\u0647\u0627\u06cc\u06cc \u0647\u0645\u0686\u0648\u0646 \u0686\u06cc\u0646 \u0648 \u0698\u0627\u067e\u0646 \u0646\u0634\u0627\u0646 \u0645\u06cc\u062f\u0647\u062f \u062a\u0646\u0647\u0627 \u062f\u0644\u06cc\u0644 \u0645\u0648\u0641\u0642 \u0634\u062f\u0646 \u0627\u06cc\u0646 \u06a9\u0634\u0648\u0631\u0647\u0627\u060c \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0622\u0646\u0647\u0627 \u062f\u0631 \u067e\u06cc\u0634\u06cc \u06af\u0631\u0641\u062a\u0646 \u0627\u0632 \u0645\u0641\u0647\u0648\u0645 \u0645\u0632\u06cc\u062a \u0646\u0633\u0628\u06cc \u0627\u06cc\u0633\u062a\u0627 \u0627\u0633\u062a. <\/p>\n","protected":false},"author":1,"featured_media":535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4,6],"tags":[],"class_list":["post-509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","category-4","category-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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