{"id":393,"date":"2020-06-14T12:06:22","date_gmt":"2020-06-14T07:36:22","guid":{"rendered":"https:\/\/northstarbusiness.ir\/blog\/?p=393"},"modified":"2021-07-11T17:38:38","modified_gmt":"2021-07-11T13:08:38","slug":"marketingautomation","status":"publish","type":"post","link":"https:\/\/northstarbusiness.ir\/blog\/marketingautomation\/","title":{"rendered":"\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/1_xAROchFJqN7BV1vulh3JZA-1024x664.jpg\" alt=\"\u0633\u06cc\u0633\u062a\u0645 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\" class=\"wp-image-394\" width=\"727\" height=\"471\" srcset=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/1_xAROchFJqN7BV1vulh3JZA-1024x664.jpg 1024w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/1_xAROchFJqN7BV1vulh3JZA-300x195.jpg 300w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/1_xAROchFJqN7BV1vulh3JZA-768x498.jpg 768w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/1_xAROchFJqN7BV1vulh3JZA-1536x996.jpg 1536w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/1_xAROchFJqN7BV1vulh3JZA-617x400.jpg 617w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/1_xAROchFJqN7BV1vulh3JZA-455x295.jpg 455w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/1_xAROchFJqN7BV1vulh3JZA-267x173.jpg 267w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/1_xAROchFJqN7BV1vulh3JZA.jpg 1661w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/><figcaption>\u0633\u06cc\u0633\u062a\u0645 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\">\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0627 \u0647\u0645\u0627\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646\u060c \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631\u060c \u0627\u062a\u0648\u0645\u0627\u062a\u06cc\u06a9 \u0648 \u0645\u062f\u0627\u0648\u0645\u060c \u0648\u0638\u0627\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u0631\u0627 \u0645\u06cc \u06a9\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u062f\u0627\u062f\u0647 \u0647\u0627 \u0631\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0646\u0645\u0648\u062f\u0647 \u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06cc\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627\u063a\u0628 \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0633\u0627\u0645\u0627\u0646\u0647 \u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u060c \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc <a rel=\"noreferrer noopener\" href=\"https:\/\/northstarbusiness.ir\/blog\/%d8%aa%d8%b9%d8%a7%d8%b1%db%8c%d9%81-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c\/\" target=\"_blank\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a> \u0631\u0627  \u062c\u0647\u062a \u0627\u0647\u062f\u0627\u0641 \u0627\u0632 \u0642\u0628\u0644 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647\u060c \u0627\u0645\u06a9\u0627\u0646 \u067e\u0630\u06cc\u0631 \u06a9\u0646\u062f.<br>\u062f\u0631 \u0648\u0627\u0642\u0639 \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 <a rel=\"noreferrer noopener\" href=\"https:\/\/northstarbusiness.ir\/blog\" target=\"_blank\">\u0645\u0642\u0627\u0644\u0627\u062a \u0642\u0628\u0644<\/a> \u0648 \u0628\u062e\u0635\u0648\u0635 \u062f\u0631 <a rel=\"noreferrer noopener\" href=\"https:\/\/northstarbusiness.ir\/blog\/%d9%87%da%a9-%d8%b1%d8%b4%d8%af\/\" target=\"_blank\">\u0645\u0642\u0627\u0644\u0647 \u0647\u06a9 \u0631\u0634\u062f<\/a> \u062a\u0648\u0636\u06cc\u062d \u062f\u0627\u062f\u0647 \u0634\u062f\u0647\u060c <strong>\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062a\u0631\u06a9\u06cc\u0628 \u0639\u0644\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u06a9\u062f\u0646\u0648\u06cc\u0633\u06cc \u0627\u0633\u062a \u0648 \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0647\u0645\u0627\u0646 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0647\u06a9 \u0631\u0634\u062f.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-\u0628\u0644\u0627\u06af-\u06a9\u0627\u0646\u0648\u0646-\u0647\u06a9-\u0631\u0634\u062f-\u0633\u062a\u0627\u0631\u0647-\u0634\u0645\u0627\u0644\u06cc\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"xJkrIhHxKM\"><a href=\"https:\/\/northstarbusiness.ir\/blog\/%d8%af%db%8c%d8%ac%db%8c%d8%aa%d8%a7%d9%84-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af\/\">\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af&#8221; &#8212; \u0628\u0644\u0627\u06af \u0647\u06a9 \u0631\u0634\u062f \u0633\u062a\u0627\u0631\u0647 \u0634\u0645\u0627\u0644\u06cc\" src=\"https:\/\/northstarbusiness.ir\/blog\/%d8%af%db%8c%d8%ac%db%8c%d8%aa%d8%a7%d9%84-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af\/embed\/#?secret=xJkrIhHxKM\" data-secret=\"xJkrIhHxKM\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u0633\u06cc\u0633\u062a\u0645 \u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u0637\u0648\u0631 \u0639\u0645\u0644 \u0645\u06cc \u06a9\u0646\u0646\u062f\u061f<\/h4>\n\n\n\n<p class=\"has-text-align-right\">\u0628\u06cc\u0634\u062a\u0631 \u0633\u06cc\u0633\u062a\u0645 \u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc  (Marketing Automation Systems) \u062f\u0631 \u0627\u0637\u0631\u0627\u0641 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627\u063a\u0628 \u06cc\u0627 \u0647\u0645\u0627\u0646 \u0633\u0631\u0646\u062e \u0647\u0627\u06cc \u0641\u0631\u0648\u0634 (Leads) \u0645\u06cc \u0686\u0631\u062e\u0646\u062f \u0648 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0648\u0634 \u0647\u0627\u06cc Retargeting \u0648 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0634\u06a9\u0644 \u067e\u06cc\u0627\u0645 \u0645\u062a\u0648\u0627\u0644\u06cc \u0634\u062f\u0647 (Message Sequences) \u0633\u0627\u062e\u062a\u0647 \u0645\u06cc \u0634\u0648\u0646\u062f\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0633\u0645\u062a \u0647\u062f\u0641 \u0648 \u0627\u0646\u062a\u0647\u0627\u06cc \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u062f\u0627\u06cc\u062a \u06a9\u0646\u062f.<br>lead\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0628\u0627\u0646\u06a9 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0648 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u0634\u062f\u0647\u060c Lead\u0647\u0627 \u0632\u0627 \u067e\u0631\u0648\u0631\u0634 \u0645\u06cc \u062f\u0647\u0646\u062f.<br>\u0627\u0644\u0628\u0646\u0647 \u0627\u06cc\u0646 \u0628\u062f\u06cc\u0646 \u0645\u0646\u0638\u0648\u0631 \u0646\u06cc\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0648\u062c\u0648\u062f \u062e\u0648\u062f \u0631\u0627 \u0641\u0631\u0627\u0645\u0648\u0634 \u06a9\u0631\u062f\u0647 \u0648 \u0647\u06cc\u0686 \u0627\u0642\u062f\u0627\u0645 \u062e\u0648\u062f\u06a9\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u0646\u0645\u06cc \u062f\u0647\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u062a\u0645\u0627\u0645 \u0627\u0642\u062f\u0627\u0645 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0641\u0648\u0642 \u06a9\u0647 \u0627\u0634\u0627\u0631\u0647 \u0634\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0627\u06cc \u062e\u0648\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-14-at-12.37.26-AM.png\" alt=\"Marketing Automation Workflow\n\u0646\u0645\u0648\u0646\u0647 \u0627\u06cc \u0627\u0632 \u06af\u0631\u062f\u0634 \u06a9\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\n\u062f\u06a9\u062a\u0631 \u0633\u0639\u06cc\u062f \u0645\u06cc\u0631\u0632\u0627\u0626\u06cc\" class=\"wp-image-404\" width=\"781\" height=\"519\" srcset=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-14-at-12.37.26-AM.png 842w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-14-at-12.37.26-AM-300x200.png 300w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-14-at-12.37.26-AM-768x511.png 768w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-14-at-12.37.26-AM-601x400.png 601w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-14-at-12.37.26-AM-455x303.png 455w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-14-at-12.37.26-AM-267x178.png 267w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><figcaption>\u0646\u0645\u0648\u0646\u0647 \u0627\u06cc \u0627\u0632 \u06af\u0631\u062f\u0634 \u06a9\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\">\u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u062a\u0631 \u0627\u0632 \u0633\u06cc\u0633\u062a\u0645\u0647\u0627\u06cc \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0647\u0633\u062a\u0646\u062f. \u0627\u06cc\u0646 \u0646\u0648\u0639 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0633\u06cc\u06af\u0646\u0627\u0644\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u0648  \u0630\u0627\u0626\u0642\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0627\u0632 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u062b\u0644 \u0627\u06cc\u0645\u06cc\u0644\u060c \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u067e\u06cc\u0627\u0645 \u06a9\u0648\u062a\u0627\u0647\u060c \u0648\u0628 \u0633\u0627\u06cc\u062a\u060c \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0648 \u063a\u06cc\u0631\u0647 \u0628\u0635\u0648\u0631\u062a Omni Channel \u062f\u0631\u06cc\u0627\u0641\u062a \u0648 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0627 \u0645\u0646\u0637\u0642 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u062a\u0631\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u06cc\u06a9 \u0642\u0637\u0639\u0647 \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0627\u0633\u062a. <\/p>\n\n\n\n<p class=\"has-text-align-right\">\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0631 \u0645\u0628\u0646\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u0634\u0627\u0646 \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0634\u0648\u0646\u062f\u060c \u067e\u06cc\u0627\u0645 \u0647\u0627 \u0631\u0627 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u0646\u062f \u0648 \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u062f\u0627\u062f\u0647 \u0647\u0627 \u0628\u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u0627\u062c\u0631\u0627 \u06a9\u0646\u0646\u062f (\u0645\u0627\u0646\u0646\u062f \u0627\u0631\u0633\u0627\u0644 \u0627\u06cc\u0645\u06cc\u0644 \u06cc\u0627 \u0628\u0647 \u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0631\u06a9\u0648\u0631\u062f\u0647\u0627 \u0628\u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u0648 \u0628\u0631\u0627\u0633\u0627\u0633 \u062a\u0645\u0627\u06cc\u0644 \u0648 \u0639\u0644\u0627\u06cc\u0642 \u062a\u0648\u0635\u06cc\u0647 \u0634\u062f\u0647 (Recomended) \u0622\u0646\u0647\u0627).<br>\u067e\u0633 \u0627\u0632 \u067e\u0627\u06cc\u0627\u0646 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646\u060c \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u06af\u0632\u0627\u0631\u0634\u06af\u0631\u06cc \u0648 \u062f\u0627\u0634\u0628\u0648\u0631\u062f\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0634\u062f\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0645\u06cc\u200c\u0634\u0648\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f \u0648 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u06af\u0632\u0627\u0631\u0634\u0627\u062a \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u06af\u0632\u0627\u0631\u0634 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u062e\u0648\u0628 \u0639\u0645\u0644 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f \u0648 \u06cc\u0627 \u0646\u0647!<\/p>\n\n\n\n<h3 class=\"has-text-align-right wp-block-heading\">\u0648\u06cc\u0698\u06af\u06cc \u0647\u0627 \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a \u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/h3>\n\n\n\n<p class=\"has-text-align-right\">\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0642\u0628\u0644\u0627\u064b \u0641\u0642\u0637 \u0628\u0627 \u0627\u06cc\u0645\u06cc\u0644 \u0622\u063a\u0627\u0632 \u0634\u062f\u0647 \u0628\u0648\u062f. \u0627\u0645\u0627 \u0627\u0645\u0631\u0648\u0632\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0647\u0627\u060c \u0627\u067e\u200c\u0647\u0627\u06cc \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647\u060c \u067e\u06cc\u0627\u0645 \u06a9\u0648\u062a\u0627\u0647 \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0646\u0642\u0634 \u0627\u06cc\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u06a9\u062b\u0631 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627 \u0647\u0645\u0647 \u0633\u06cc\u0633\u062a\u0645 \u0639\u0627\u0645\u0644 \u0647\u0627 \u0647\u0645\u062e\u0648\u0627\u0646\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>\u0647\u0633\u062a\u0647 \u0627\u0635\u0644\u06cc \u0648\u0638\u0627\u06cc\u0641 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0630\u06cc\u0644 \u0645\u06cc \u0628\u0627\u0634\u062f:<\/strong><br>&#8211; \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<br>&#8211; \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc (Social Marketing)<br>&#8211; \u0645\u062f\u06cc\u0631\u06cc\u062a \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u0648 \u0633\u0641\u0627\u0631\u0634\u06cc \u0633\u0627\u0632\u06cc \u0634\u062f\u0647<br>&#8211; \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc <br>&#8211; \u0645\u062f\u06cc\u0631\u06cc\u062a Lead\u0647\u0627 \u06cc\u0627 \u0647\u0645\u0627\u0646 \u0633\u0631\u0646\u062e \u0647\u0627\u06cc \u0641\u0631\u0648\u0634<br>&#8211; \u0628\u0647 \u062b\u0645\u0631 \u0631\u0633\u0627\u0646\u062f\u0646 Lead\u0647\u0627 \u0648 \u062a\u0628\u062f\u06cc\u0644<br>&#8211; \u06af\u0632\u0627\u0631\u0634 \u0648 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>\u0628\u0631\u062e\u06cc \u0627\u0632 \u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u062a\u0631 (\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0628\u0631\u0627\u06cc \u0633\u06cc\u0633\u062a\u0645 \u0639\u0627\u0645\u0644 \u0647\u0627\u06cc \u0633\u0637\u062d \u0633\u0627\u0632\u0645\u0627\u0646\u06cc) \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/strong><br>&#8211; \u06cc\u06a9\u067e\u0627\u0631\u062c\u0647 \u0633\u0627\u0632\u06cc \u0648 \u0647\u0645\u06af\u0627\u0645 \u0634\u062f\u0646 \u0628\u0627 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0634\u062a\u0631\u06cc (CRM Integration) \u062f\u0631 \u0647\u0645\u0647 \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<br>&#8211; \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<br>&#8211; \u0648\u0628 \u0633\u0627\u06cc\u062a \u067e\u0648\u06cc\u0627 \/ \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647<br>&#8211; \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0646\u0627\u0628\u0639 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (MRM:Marketing Resource Management)<br>&#8211; \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062a\u0642\u0627\u0628\u0644 <br>&#8211; \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc<\/p>\n\n\n\n<h3 class=\"has-text-align-right wp-block-heading\" id=\"id1\">\u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u062f\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0627\u0631\u0632\u0634 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-1024x1024.png\" alt=\"\" class=\"wp-image-407\" width=\"642\" height=\"642\" srcset=\"https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-1024x1024.png 1024w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-300x300.png 300w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-150x150.png 150w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-768x768.png 768w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-1536x1536.png 1536w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-2048x2048.png 2048w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-400x400.png 400w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-310x310.png 310w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-205x205.png 205w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-50x50.png 50w, https:\/\/northstarbusiness.ir\/blog\/wp-content\/uploads\/2020\/06\/FINAL-FULL-Automation-Model_Infographic_Final-Updated-Transparent-1-60x60.png 60w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><figcaption>\u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u062f\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0627\u0631\u0632\u0634 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\">\u0627\u06cc\u0646 \u0647\u0645\u0627\u0646 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634\u060c <a rel=\"noreferrer noopener\" href=\"https:\/\/northstarbusiness.ir\/blog\/aidar-funnel\/\" target=\"_blank\">\u0642\u06cc\u0641 \u0645\u062f\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (AIDAR)<\/a> \u06cc\u0627 <strong>\u0642\u06cc\u0641 \u067e\u0631\u0648\u0634 \u0645\u0634\u062a\u0631\u06cc<\/strong> (Customer Nurture Funnel) \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f. \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc \u0631\u0633\u062f \u06a9\u0627\u0631\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0641\u0642\u0637 \u0628\u0631\u0627\u06cc \u062a\u0646\u0647\u0627 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc\u060c \u062f\u0631\u0633\u062a \u0627\u0633\u062a\u061f <br>\u062f\u0631 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0646\u0633\u0644 \u0642\u0628\u0644 \u0628\u062c\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 \u062c\u0627\u0645\u0639 \u0628\u0646\u0627\u0645 Marketing AutoMAtion\u060c \u0634\u0645\u0627 \u0645\u062c\u0628\u0648\u0631 \u0628\u0648\u062f\u06cc\u062f \u0627\u0632 \u0686\u0646\u062f\u06cc\u0646 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 \u0647\u0645\u0632\u0645\u0627\u0646\u064f \u062a\u0648\u0627\u0645 \u0648 \u0628\u0635\u0648\u0631\u062a \u0627\u0632 \u0647\u0645 \u06af\u0633\u06cc\u062e\u062a\u0647 \u0647\u0645\u0686\u0648\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc ActiveCampaign \u060c Hubspot \u060cInfusionsoft \u060c Ontraport \u06cc\u0627 \u062d\u062a\u06cc Mailchimp \u0648&#8230; \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u062f \u0648 \u0622\u0646 \u0647\u0645 \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc!<br>\u0627\u0645\u0627 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0628\u0627 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0633\u0627\u0632\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0644 \u0641\u0631\u0622\u06cc\u0646\u062f \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631\u060c \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u0628\u0635\u0648\u0631\u062a \u06a9\u0627\u0645\u0644\u0627 \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u0642\u0627\u0628\u0644 \u0627\u062c\u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-\u0628\u0644\u0627\u06af-\u06a9\u0627\u0646\u0648\u0646-\u0647\u06a9-\u0631\u0634\u062f-\u0633\u062a\u0627\u0631\u0647-\u0634\u0645\u0627\u0644\u06cc\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nYUrZfwyJ6\"><a href=\"https:\/\/northstarbusiness.ir\/blog\/%d8%a2%d9%85%db%8c%d8%ae%d8%aa%d9%87-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c\/\">\u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (\u06f4P) \u0686\u06cc\u0633\u062a\u061f<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (\u06f4P) \u0686\u06cc\u0633\u062a\u061f&#8221; &#8212; \u0628\u0644\u0627\u06af \u0647\u06a9 \u0631\u0634\u062f \u0633\u062a\u0627\u0631\u0647 \u0634\u0645\u0627\u0644\u06cc\" src=\"https:\/\/northstarbusiness.ir\/blog\/%d8%a2%d9%85%db%8c%d8%ae%d8%aa%d9%87-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c\/embed\/#?secret=nYUrZfwyJ6\" data-secret=\"nYUrZfwyJ6\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"has-text-align-right wp-block-heading\">\u0627\u062c\u0632\u0627\u06cc \u0642\u06cc\u0641 \u067e\u0631\u0648\u0634 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/h4>\n\n\n\n<p class=\"has-text-align-right\">&#8211; \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc (Attract)<br>&#8211; \u062f\u0648\u0628\u0627\u0631\u0647 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc (Retarget)<br>&#8211; \u067e\u0631\u0648\u0631\u0634 \u0645\u0634\u062a\u0631\u06cc (\u0654Nurture)<br>&#8211; \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (Relationship)<br>&#8211; \u0647\u0648\u0627\u062f\u0627\u0631 \u06a9\u0631\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u062e\u0648\u062f (Advocacy)<br>&#8211; \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc (Loyalty)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u062d\u0627\u0644 \u0686\u0647 \u0637\u0648\u0631 \u0628\u0627\u06cc\u062f \u0634\u0631\u0648\u0639 \u06a9\u0631\u062f\u061f<\/h3>\n\n\n\n<p class=\"has-text-align-right\">\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0622\u0698\u0627\u0646\u0633\u200c\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u062e\u0627\u0631\u062c \u0627\u0632 \u06a9\u0634\u0648\u0631 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u0628\u0644\u063a\u06cc \u0628\u06cc\u0634 \u0627\u0632 \u06f2\u06f0\u060c\u06f0\u06f0\u06f0 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0648 \u0633\u0627\u062e\u062a <strong>\u0642\u06cc\u0641 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646<\/strong> \u06a9\u0627\u0645\u0644 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u0632\u06cc\u0646\u0647 \u062f\u0631\u06cc\u0627\u0641\u062a \u0646\u0645\u0648\u062f\u0647 \u0648 \u0627\u0632 CRM\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0627\u06cc \u0646\u06cc\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u200c\u06a9\u0646\u0646\u062f.<br>\u0622\u0646\u0686\u0647 \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627\u064b \u0628\u0647 \u0622\u0646 \u0627\u062d\u062a\u06cc\u0627\u062c \u062f\u0627\u0631\u06cc\u062f\u060c \u0642\u06cc\u0641 \u0647\u0627\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0634\u062f\u0647 \u0627\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u06cc\u06a9 \u0633\u0631\u06cc \u067e\u06cc\u0627\u0645 \u0647\u0627\u06cc \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u0634\u062f\u0647 (Personalized Messages) \u0648 \u062a\u0642\u0633\u06cc\u0645 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 (Segmented) \u0631\u0627 \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc \u06a9\u0646\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0645\u0631\u0627\u062d\u0644 \u0630\u06cc\u0644 \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f:<\/p>\n\n\n\n<p class=\"has-text-align-right\">&#8211; \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u062f\u06cc\u062f \u0628\u0627\u0644\u0642\u0648\u0647 \u0631\u0627 \u067e\u0631\u0648\u0631\u0634 \u062f\u0647\u06cc\u062f.<br>&#8211; \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc \u0631\u0627 \u062f\u0631 \u0628\u0627\u0646\u06a9 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u062e\u0648\u062f \u062f\u0631\u06af\u06cc\u0631 \u06a9\u0646\u06cc\u062f \u0648 \u067e\u0631\u0648\u0631\u0634 \u062f\u0647\u06cc\u062f \u062a\u0627 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0645\u06a9\u0631\u0631 \u0631\u0627 \u0634\u0648\u062f.<br>&#8211; \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06af\u0630\u0634\u062a\u0647 \u0631\u0627 \u0645\u062c\u062f\u062f\u0627\u064b \u067e\u0631\u0648\u0631\u0634 \u062f\u0627\u062f\u0647 \u0648 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0645\u062c\u062f\u062f\u0627\u064b \u062c\u0630\u0628 \u06a9\u0646\u06cc\u062f \u0648 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0633\u0645\u062a \u0641\u0631\u0648\u0634 \u062c\u062f\u06cc\u062f \u067e\u0631\u0648\u0631\u0634 \u062f\u0647\u06cc\u062f.<br>&#8211; \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0641\u0631\u0627\u06cc\u0646\u062f \u062e\u0648\u062f\u06a9\u0627\u0631 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0637\u062d \u0637\u0631\u0641\u062f\u0627\u0631\u06cc (Advocacy)\u060c \u0648\u0641\u0627\u062f\u0627\u0631\u06cc (Loyalty) \u0648 \u0627\u0631\u062c\u0627\u0639\u0627\u062a \u0628\u0647 \u062f\u06cc\u06af\u0631\u0627\u0646 (Referrals) \u06cc\u0627 \u0647\u0645\u0627\u0646 \u0631\u0648\u0634 \u0642\u062f\u06cc\u0645\u06cc <a rel=\"noreferrer noopener\" href=\"https:\/\/northstarbusiness.ir\/blog\/wom\/#id2\" target=\"_blank\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0647\u0627\u0646 \u0628\u0647 \u062f\u0647\u0627\u0646 (WOM)<\/a> \u0648 <a href=\"https:\/\/northstarbusiness.ir\/blog\/wom\/#id1\" target=\"_blank\" rel=\"noreferrer noopener\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648\u06cc\u0631\u0648\u0633\u06cc (Viral Marketing)<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0622\u0646\u0686\u0647 \u0645\u0627 \u062f\u0631 \u06a9\u0627\u0646\u0648\u0646 \u0647\u06a9 \u0631\u0634\u062f \u0633\u062a\u0627\u0631\u0647 \u0634\u0645\u0627\u0644\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u062f\u0647\u06cc\u0645:<\/h3>\n\n\n\n<p class=\"has-text-align-right\">\u062f\u0631 <a rel=\"noreferrer noopener\" href=\"https:\/\/northstarbusiness.ir\/#3\" target=\"_blank\">\u06a9\u0627\u0646\u0648\u0646 \u0647\u06a9 \u0631\u0634\u062f \u0633\u062a\u0627\u0631\u0647 \u0634\u0645\u0627\u0644\u06cc<\/a> \u0645\u0627 \u062f\u0631 \u0633\u0627\u062e\u062a\u0646 \u0645\u0631\u0627\u062d\u0644 \u0633\u0627\u062f\u0647 \u0648 \u0633\u0631\u06cc\u0639 \u0648 \u0628\u062f\u0648\u0646 \u062f\u0631\u062f\u0633\u0631 \u062a\u062e\u0635\u0635 \u062f\u0627\u0631\u06cc\u0645:<br>&#8211; \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<br>&#8211; \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u062d\u062a\u0648\u0627<br>&#8211; \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 CRM \u0628\u0631\u0627\u06cc \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0634\u0645\u0627<br>&#8211; \u0647\u0645\u0647 \u0645\u0648\u0627\u0631\u062f \u06af\u0631\u062f\u0634 \u06a9\u0627\u0631 \u06cc\u0627 \u0647\u0645\u0627\u0646 Marketing Automation Workflow \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u062a\u0646\u0638\u06cc\u0645 \u0645\u06cc \u06a9\u0646\u06cc\u0645<br>&#8211; \u0633\u0627\u062e\u062a \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0645\u062a\u0648\u0627\u0644\u06cc \u0634\u062f\u0647 (Sequenced Sales Funnels) \u0648 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0633\u0627\u0632\u06cc \u0628\u0631\u0645\u0628\u0646\u0627\u06cc \u0628\u062e\u0634 \u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627<br>&#8211; \u062a\u0646\u0638\u06cc\u0645 \u06af\u0632\u0627\u0631\u0634\u0627\u062a \u0648 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0646\u0637\u0628\u0642 \u0628\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627<br>&#8211; \u06a9\u0645\u06a9 \u0628\u0647 \u0627\u062f\u063a\u0627\u0645 \u0628\u0627 \u0648\u0628 \u0633\u0627\u06cc\u062a\u060c \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u060c \u0633\u0627\u0645\u0627\u0646\u0647 \u0647\u0627\u06cc \u067e\u06cc\u0627\u0645 \u06a9\u0648\u062a\u0627\u0647 \u0648&#8230; \u0634\u0645\u0627<br>&#8211; \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0648 \u0622\u0645\u0648\u0632\u0634 \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0634\u0645\u0627 \u0642\u0631\u0627\u0631 \u0645\u06cc \u062f\u0647\u06cc\u0645<br>&#8211; \u0645\u0634\u0627\u0648\u0631\u0627\u0646 \u06a9\u0627\u0645\u0644 \u062c\u0647\u062a \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0645\u0646\u0627\u0628\u0639:<\/h4>\n\n\n\n<p dir=\"ltr\">&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketo.com\/marketing-automation\/#:~:text=Marketing%20automation%20is%20a%20category,efficiency%20and%20grow%20revenue%20faster.\" target=\"_blank\">Marketo<\/a><br>&#8211; <a href=\"https:\/\/moz.com\/blog\/marketing-automation\">MOZ<\/a><br>&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/walkdigital.com.au\/services\/marketing-automation\/\" target=\"_blank\">Walk Digital<\/a><br>&#8211; <a href=\"https:\/\/aritic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aritic<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u0646\u0648\u06cc\u0633\u0646\u062f\u0647: \u062f\u06a9\u062a\u0631 \u0633\u0639\u06cc\u062f \u0645\u06cc\u0631\u0632\u0627\u0626\u06cc<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0627 \u0647\u0645\u0627\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646\u060c 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