{"id":114,"date":"2020-04-19T23:11:35","date_gmt":"2020-04-19T18:41:35","guid":{"rendered":"https:\/\/northstarbusiness.ir\/blog\/?p=114"},"modified":"2021-07-11T17:49:12","modified_gmt":"2021-07-11T13:19:12","slug":"pmf","status":"publish","type":"post","link":"https:\/\/northstarbusiness.ir\/blog\/pmf\/","title":{"rendered":"PMF"},"content":{"rendered":"\n

\u0645\u062a\u0646\u0627\u0633\u0628 \u0633\u0627\u0632\u06cc \u0645\u062d\u0635\u0648\u0644 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631 (PMF)
\u06cc\u0627 \u0647\u0645\u0627\u0646 \u0647\u0645\u062e\u0648\u0627\u0646\u06cc \u0645\u062d\u0635\u0648\u0644 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631

PMF
Product Market Fit<\/p>\n\n\n\n

\n\n\n\n

PMF \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n

\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0642\u0633\u0645\u062a \u0627\u06cc\u062c\u0627\u062f \u062d\u062f\u0627\u0642\u0644 \u0645\u062d\u0635\u0648\u0644 \u067e\u0630\u06cc\u0631\u0641\u062a\u0646\u06cc (MVP)<\/a> \u0628\u06cc\u0627\u0646 \u06af\u0631\u062f\u06cc\u062f\u060c \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u06cc\u06a9 \u062d\u062f\u0627\u0642\u0644 \u0645\u062d\u0635\u0648\u0644 \u067e\u0630\u06cc\u0631\u0641\u062a\u0646\u06cc \u0627\u0632 \u0627\u0648\u0644\u06cc\u0646 \u0637\u0631\u0641 \u0645\u0634\u062a\u0631\u0627\u0646 \u0631\u0627\u063a\u0628 \u0634\u0645\u0627\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0648\u0634 \u0645\u062a\u0646\u0627\u0633\u0628 \u0633\u0627\u0632\u06cc \u0645\u062d\u0635\u0648\u0644 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631 \u06cc\u0627 \u0647\u0645\u0627\u0646 PMF \u0645\u06cc \u0628\u0627\u0634\u062f.
\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 PMF \u06a9\u0647 \u0645\u062e\u0641\u0641 Product-Market-Fit \u0645\u06cc\u200c\u0628\u0627\u0634\u062f \u0628\u0647 \u0645\u0639\u0646\u06cc \u0647\u0645\u062e\u0648\u0627\u0646\u06cc \u0628\u0627\u0632\u0627\u0631 \u0628\u0627 \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a \u0648 \u06cc\u0627 \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u0631\u0633\u0627\u0646\u062f\u0646 \u0648 \u0646\u0632\u062f\u06cc\u06a9 \u06a9\u0631\u062f\u0646 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u06cc\u0627 \u0645\u0646\u0637\u0628\u0642\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u0635\u0648\u0644 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0637\u0644\u0648\u0628 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646.<\/p>\n\n\n\n

\"PMF<\/figure><\/div>\n\n\n\n
\n\n\n\n

\u0686\u0631\u062e\u0647 \u062a\u0646\u0627\u0633\u0628 \u0645\u062d\u0635\u0648\u0644 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631 (PMF Cycle)<\/h3>\n\n\n\n

\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0646\u0648\u067e\u0627 \u0648 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u062d\u062f\u0627\u0642\u0644 \u0645\u062d\u0635\u0648\u0644 \u067e\u0630\u06cc\u0631\u0641\u062a\u0646\u06cc (MVP<\/a>) \u062e\u0648\u062f\u060c \u062d\u062a\u0645\u0627 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0633\u0627\u062e\u062a \u0645\u062d\u0635\u0648\u0644 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0645\u062f\u0644 PMF \u0648 \u06cc\u0627 \u0647\u0645\u0627\u0646 \u0645\u062a\u0646\u0627\u0633\u0628 \u0633\u0627\u0632\u06cc \u0645\u062d\u0635\u0648\u0644 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631 \u0647\u0633\u062a\u0646\u062f. \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0628\u0631\u0648\u0632\u062a\u0631\u06cc\u0646 \u0645\u062f\u0644\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0648\u0632 (Engagement Marketing \u06cc\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0634\u0627\u0631\u06a9\u062a \u062c\u0648\u06cc\u0627\u0646\u0647 \u06cc\u0627 \u062a\u0639\u0627\u0645\u0644\u06cc)\u060c \u0627\u062c\u0631\u0627\u06cc \u0633\u0647 \u0627\u0635\u0644 \u0630\u06cc\u0644 \u062f\u0631 \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc \u0628\u0627\u0634\u062f: \u0627\u06cc\u0646 \u0686\u0631\u062e\u0647 \u0627\u0632 \u062f\u0648 \u0645\u0646\u0638\u0631 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0648 \u0628\u0627\u0632\u0627\u0631 \u0646\u06af\u0627\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f:
\u06f1- \u0645\u0646\u0638\u0631 \u062f\u0631\u0648\u0646\u06cc (Internal): \u0627\u06cc\u0646 \u0645\u0646\u0638\u0631 \u062f\u0648 \u0645\u0631\u062d\u0644\u0647 \u0627\u0648\u0644 \u0648 \u062f\u0648\u0645 \u0686\u0631\u062e\u0647 \u0631\u0627 \u062a\u062d\u062a \u062a\u0627\u067e\u06cc\u0631 \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f.
\u06f2- \u0645\u0646\u0638\u0631 \u0628\u0631\u0648\u0646\u06cc (External): \u0627\u06cc\u0646 \u0645\u0646\u0638\u0631 \u062f\u0648 \u0645\u0631\u062d\u0644\u0647 \u0633\u0648\u0645 \u0648 \u0686\u0647\u0627\u0631\u0645 \u0686\u0631\u062e\u0647 \u0631\u0627 \u062a\u062d\u062a \u062a\u0627\u067e\u06cc\u0631 \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f.
\u06f1- \u0639\u0631\u0636\u0647 \u0645\u062d\u0635\u0648\u0644 \u0627\u0631\u0632\u0627\u0646\u062a\u0631
\u06f2- \u062a\u0636\u0645\u06cc\u0646 \u0631\u0627\u062d\u062a\u06cc\u060c \u0633\u0644\u0627\u0645\u062a\u06cc \u0648 \u0627\u06cc\u0645\u0646\u06cc \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644
\u06f3- \u0631\u0633\u0627\u0646\u062f\u0646 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u062f\u0633\u062a \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0633\u0631\u06cc\u0639\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634

\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u062f\u0631 \u062a\u0635\u0648\u06cc\u0631 \u0631\u0648\u0628\u0631\u0648 \u0645\u0634\u062e\u0635 \u0627\u0633\u062a\u060c \u0686\u0631\u062e\u0647 \u062a\u0646\u0627\u0633\u0628 \u0645\u062d\u0635\u0648\u0644 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631 \u0628\u0647 \u062a\u0631\u062a\u06cc\u0628 \u0645\u0631\u0627\u062d\u0644 \u0630\u06cc\u0644 \u0627\u062c\u0631\u0627 \u0645\u06cc \u0634\u0648\u062f:
\u06f1- \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0648 \u062a\u0647\u06cc\u0647 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0622\u0646
\u06f2- \u062c\u0627\u06cc\u06af\u0627\u0647 \u06cc\u0627\u0628\u06cc \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 Positioning \u0648 \u0633\u0627\u062e\u062a \u067e\u06cc\u0627\u0645\u200c\u200c\u0647\u0627\u06cc \u062f\u0631\u0633\u062a \u0648 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0627\u0637\u0644\u0627\u0639 \u0631\u0633\u0627\u0646\u06cc \u0645\u062d\u0635\u0648\u0644
\u06f3- \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0639\u0631\u0636\u0647 MVP \u0648 \u067e\u0631\u0648\u062a\u0648\u062a\u0627\u06cc\u067e \u0627\u0648\u0644\u06cc\u0647 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u062c\u0647\u062a \u0622\u0632\u0645\u0627\u06cc\u0634 \u0645\u0627\u0631\u06a9\u062a \u0645\u06cc \u0628\u0627\u0634\u062f.
\u06f4- \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0686\u0647\u0627\u0631\u0645 \u0628\u0627 \u0633\u0646\u062c\u0634 \u0648 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u0627\u0632 \u0645\u0631\u062d\u0644\u0647 \u0642\u0628\u0644\u060c \u0648\u0636\u0639\u06cc\u062a \u0645\u0648\u062c\u0648\u062f \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc \u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n

\"PMF<\/figure><\/div>\n\n\n\n
\n\n\n\n

\u06af\u0627\u0645\u0647\u0627\u06cc \u0645\u062a\u0646\u0627\u0633\u0628 \u0633\u0627\u0632\u06cc \u0645\u062d\u0635\u0648\u0644 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631 (PMF Steps)<\/h4>\n\n\n\n

\u0628\u0631\u0627\u06cc \u0645\u062a\u0646\u0627\u0633\u0628 \u0633\u0627\u0632\u06cc \u0645\u062d\u0635\u0648\u0644 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631 \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06af\u0647 \u0628\u0647 \u06f5 \u06af\u0627\u0645 \u0627\u0635\u0644\u06cc \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f:
\u06af\u0627\u0645 \u0635\u0641\u0631 (\u0646\u0642\u0637\u0647 \u0634\u0631\u0648\u0639):<\/strong>
\u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u062d\u062f\u0627\u0642\u0644 \u0645\u0637\u0644\u0648\u0628\u06cc\u062a \u0645\u06cc \u0628\u0627\u06cc\u0633\u062a\u06cc \u0627\u0628\u062a\u062f\u0627 \u0627\u06cc\u062f\u0647\u200c\u067e\u0631\u062f\u0627\u0632\u06cc \u0646\u0645\u0648\u062f \u0648 \u0628\u0627 \u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0637\u0644\u0648\u0628\u062a\u0631 \u0628\u0631\u0627\u06cc \u0631\u0648\u0628\u0631\u0648\u06cc \u0628\u0627 \u0645\u0633\u0626\u0644\u0647 \u062e\u0648\u062f \u062a\u0627 \u062d\u062f \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645\u06cc \u0622\u0645\u0627\u062f\u0647 \u06a9\u0631\u062f.
\u06af\u0627\u0645 \u0627\u0648\u0644:<\/strong>
\u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u06cc\u062a\u0631 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0646\u0637\u0628\u0642 \u0628\u0627 \u0645\u062d\u0635\u0648\u0644 \u0628\u0627\u06cc\u062f \u0627\u0632 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0634\u0631\u0648\u0639 \u06a9\u0631\u062f.
\u06af\u0627\u0645 \u062f\u0648\u0645:<\/strong>
\u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0645\u062a\u0648\u0633\u0637 \u0645\u0637\u0644\u0648\u0628\u06cc\u062a \u0645\u06cc\u200c\u0628\u0627\u06cc\u0633\u062a\u06cc \u0628\u0627 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a\u060c \u06cc\u06a9 \u0628\u06cc\u0646\u0634 \u0646\u0633\u0628\u06cc \u0627\u0632 \u0645\u0633\u0626\u0644\u0647 \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a \u067e\u0631\u0648\u062a\u0648\u062a\u0627\u06cc\u067e \u0645\u062d\u0635\u0648\u0644.
\u06af\u0627\u0645 \u0633\u0648\u0645:<\/strong>
\u062a\u0637\u0628\u06cc\u0642 \u0627\u0645\u06a9\u0627\u0646 \u067e\u0630\u06cc\u0631\u06cc \u0645\u062d\u0635\u0648\u0644 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0628\u0627 \u0645\u06cc\u0632\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0632 \u0645\u0637\u0644\u0648\u0628\u06cc\u062a.
\u06af\u0627\u0645 \u0686\u0647\u0627\u0631\u0645<\/strong>:<\/strong>
\u0622\u063a\u0627\u0632 \u0631\u0634\u062f \u0648 \u062a\u0648\u0633\u0639\u0647 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0645\u062d\u0635\u0648\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0635\u0644 PMF.
\u062f\u0631 \u0648\u0627\u0642\u0639 \u062a\u0646\u0627\u0633\u0628 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0627\u06cc\u0646 \u0646\u0642\u0637\u0647 \u0627\u062a\u0641\u0627\u0642 \u0645\u06cc \u0627\u0641\u062a\u062f \u06a9\u0647 \u0628\u0627 \u0627\u0646\u0637\u0628\u0627\u0642 \u0633\u0647 \u062c\u0627\u0646\u0628\u0647 \u06cc\u06a9 \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u062f\u0631 \u0645\u062d\u0635\u0648\u0644 \u0639\u0631\u0636\u0647 \u0634\u062f\u0647\u060c \u0627\u0645\u06a9\u0627\u0646\u200c\u067e\u0630\u06cc\u0631 \u0628\u0648\u062f\u0646 \u0622\u0646 \u0648 \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0645\u0637\u0644\u0648\u0628\u06cc\u062a \u062d\u062f\u0627\u06a9\u062b\u0631\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646 \u0622\u0646\u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0646\u0645\u0648\u062f.
\u06af\u0627\u0645 \u067e\u0646\u062c\u0645:<\/strong>
\u0627\u06cc\u0646 \u06af\u0627\u0645\u060c \u06af\u0627\u0645 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0633\u062a.
\u06af\u0627\u0645\u06cc \u062f\u0631 \u062c\u0647\u062a \u0628\u0647\u0628\u0648\u062f \u0645\u062d\u0635\u0648\u0644 (\u0627\u0632 \u0647\u0631 \u0644\u062d\u0627\u0638\u06cc \u0686\u0648\u0646 \u06a9\u06cc\u0641\u06cc\u062a\u060c \u0631\u0627\u062d\u062a\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647\u060c \u0642\u06cc\u0645\u062a\u060c \u0627\u06cc\u0645\u0646\u06cc \u0648\u2026) \u0648 \u0646\u0647\u0627\u06cc\u062a\u0627\u064b \u0627\u062c\u0631\u0627\u06cc \u0645\u0631\u0627\u062d\u0644 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc Marketing Funnel.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
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